You’re refurbishing your bathroom…or perhaps just fixing something after years of wear and tear – do you roll on down to your local high street for some spanking new fixtures and furniture? Not likely. These days, point of call for all things plumbing is the internet – but this is no surprise, right?
From the comfort of your couch you can shop around for the perfect product at the perfect price. And there are stats to prove it: according to new research from AMA Research, online sales of plumbing products in the UK is set to increase by 43 per cent by the year 2022. In 2017 alone, the UK internet plumbing market is estimated to have increased by 17 per cent in value terms.
The company found that the internet is the fastest growing channel of the overall UK plumbing and heating products market and has experienced strong growth levels in the last 5-7 years.
Shower controls and bathroom taps represent the largest sector of the internet plumbing market with a share of around 23 per cent, followed by bathroom furniture and accessories, baths and sanitary ware, heating products such as boilers and standard radiators and shower enclosures, screens, trays and wetroom products. Towel warmers and decorative radiators account for a much smaller share of the total market. Own-label products sold on the internet are also performing particularly well.
A clear indication of the power of online shopping is the rate at which High Street stores are closing these days. In the pluming industry in particular, not only is the range of products growing but technology is improving and advancing – making the internet market more competitive. And of course, the convenience of delivery/collection options – it’s an obvious selling point.
The good news is that the stronger the demand for plumbing products online, the better the prices as retailers compete for market share – as good an incentive as any to keep shopping!
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Source: HPVmag.co.uk – “Online plumbing product sales set to rise by over 40% by 2022”